#REPRESENTATION

KLIK VOOR FINAL PDF

KLIK NAAR PROCESS PDF





(twee versies pdf)

My first idea was to make a magazine editorial and explain the origins of 90s hip hop fashion.
The only drawback is that I would encourage a cultural cultural appropriation which was definitely not the goal.
That is why I changed the target group from fashion magazine readers (mainly women) to a more general magazine like Dezeen or VICE that discuss social, cultural and political topics.
My target audience is the reader of VICE or Dezeen, these can be men or women, but mainly fashion-interested of my age.
Nineties hip hop fashion is trending at the moment and I think it is important to know the reason why we are dressing the way do and where it all started and why.
In my editorial I explain the history of my social group: Nineties Artist and I explain the style of fashion of this social group.
The images capture a visual image of what is in the text and bold words.
I tried to apply the style of the 90's in the magazine.
I used the examples from my first knolling research and I used my own association with what the 90s visual magazine styles from my younger years.